SELLING Real Estate with
Julie Danaher
Selling is about marketing & appealing to the most amount of buyers. Marketing strategy is about the HOW, WHEN & WHERE:
To determine price, we will analyze the condition of the property, how it compares to similar listings sold, & determine how the current market can affect pricing.
Thinking of selling on your own?
Staging
& Small Improvements
One of my favorite parts of being a Real Estate Agent is the ability to adopt my art background into staging homes, & the difference my staging can make is one of the aspects that makes me a unique realtor.
Hiring a realtor & making improvements is an investment. With my market analysis, the minor alterations, & a staged home, your investment in me will get you top dollar for your home.
When you appeal to the majority of buyers, you are provoking the utmost amount of people to envision themselves living in the home, which evicts emotion & takes them on a journey.
Benefits of Staging
In a 2019 survey of more than 4,000 homes, 68% of staged homes sold for at least 9% more than those of their upstaged neighbors’.
37% of realtors representing sellers say staging increases the value of the home from 1% to 5%. Some realtors reported this increase up to 20%.
Whether you’re considering selling on your own or hiring a realtor, there’s clear and increasing benefit to professionally staging your home.
My Supplies
I stage both empty homes & homes that are being occupied. My extensive list of staging supplies include items such as:
Furniture
Pillows
Blankets
Plants
Candles
Art
Rug
Small Improvements
When partnering with me to sell a property I give my professional opinion on small improvements & minor updates to appeal to the majority of buyers. There are small changes that can significantly increase the value of your home
PAINT: Neutral pallet, not bright, think grays/beige w/ accents. Paint is the best investment for resale
FlOORING: Consistent material & style Hardwoods preferred! Laminate plank, fresh carpet. Colored carpet is a turnoff- replace immediately!
THE KITCHEN: Neutral colors, white for light in cabinets or walls, Shaker style, stone countertops. Updated hardware.
SPACE: Open concept with rooms that flow from the kitchen/main gathering space. Kitchen layout.
LIGHTING: This has to do with how home feels. Windows, updated overhead light fixtures, & minimal dark paint.
FlOORING: Consistent material & style. Hardwoods preferred! Laminate plank, fresh carpet. Colored carpet is a turnoff- replace immediately!
CONDITION: Professionally cleaned throughout. Windows, doors, floors, paint in good & clean condition.
My Advice
I have worked with several, converted, for sale by owners & sellers who previously tried working with other agents that had little to no activity in their prior attempts to sell.
After taking my advice to make small improvements, staging & professional photography, these same sellers were able to sell their homes quickly & for a higher price than anticipated.
Whats Next…
We will launch the listing on peak day: To the MLS to distribute listing to several other websites, social media platforms, etc. in order to initiate a great deal of activity.
I will then negotiate offers, and once under contract I will ensure all deadlines are met to make for a smooth closing.
Considering Selling?
Are you considering selling your home?
Your home is your largest most expensive asset. When preparing to sell LOOK at it from a marketing perspective to yield you the highest & best price. Sometimes you have to make small investments & you’ll see significant returns.
To schedule a free consult:
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